In a world focused solely on results, everyone from aspiring to professional athletes, entrepreneurs to senior executives are all fighting the same race; competing to become number one. 

But when winning is everything and failing isn’t an option we unwittingly become slaves to the results. Kings when we win and completely worthless when we lose.

Have you ever asked yourself who you are without your achievements, trophies, money, or rank? Who are you without the roles that define you?

In order to become true winners, we should ask ourselves not “How do I win?” but “How do I build a winning identity, independent of the results?”

Eitan Azaria, former International footballer, and a renowned mental performance coach for senior executives at Nike international and four times champion for Hapoel Beer Sheva FC & Maccabi Haifa flips the paradigm of results on its head: "The only way to achieve consistent results is to be detached from them."

In his lectures and executive workshops, Eitan offers a rare glimpse into the secret world of top athletes and reveals what it takes to be a complete person; a winner, not just in one competition, but in the game of life.